The Old Man Menu No.6
Award: Wood Pencil
Wood Pencil / Typography / Printed Materials / 2025
For the third year in a raw, we’ve crafted an annual conceptual menu for The Old Man, marking the bar’s 6th anniversary. Inspired by the number six’s ominous connotations, we explored the fine line between genius and madness — drawing from the darker edges of Hemingway’s life and work. More than a menu, it is a literary and visual experiment where design becomes storytelling. Typed on an old typewriter, layered with hand-drawn elements, experimental scans, and analog photography, it embraces imperfection as expression. The result is a delirious fusion of language and image — a Diary of Madness
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