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Memorial Route

Memorial Route

Memorial Route is a zero-budget movement empowering road victims' families to prevent future accidents in Spain. We hijacked Google Maps' "Add Missing Place" feature, usually for businesses, to create digital memorials at the exact locations where loved ones died. Thousands of families participated, sharing their stories, creating pins on Google Maps and posting on social media...


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Yellow and Black D&AD Pencils

D&AD Awards 2027

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