You Can Buy a Media

The Great Uruguayan Lottery is Uruguay´s historic lottery, every year it awards more than 4,000,000 dollars in prizes. With all the money from the jackpot, the winner can buy several houses, cars, yachts or even one or several media means. We created a character that bought the most important TV channels and radio stations in Uruguay. Like any owner, the character soon began making small changes. Changes with very poor taste. We generated specific pieces for each media broadcaster. The character created confusion. After a week we revealed that the character was fictitious.