GUILD

Guild emerged as a solution to a critical challenge: making education accessible for low-income working adults. Guild facilitates employer payments for their employees' tuition, aiming to unlock educational opportunities and enhance career mobility. Despite a promising start—like 220% increases in career mobility and 210% improvements in employer retention—Guild faced lukewarm response due to the complexities of matching employees with suitable education programs. We partnered to reimagine their positioning and place them at the forefront of the workforce education conversation.