Anything Flows
Award: Shortlist
Shortlist / Entertainment / User Participation / 2024
Rappers have helped make many brands famous. Including Slurpee. So for hip hop’s 50th, Slurpee became the first brand to make rappers famous. Anything Flows: Spotlighting the lyrical flow of unknown rappers. Built as a TikTok rap battle. Artists competed to appear in a Slurpee-inspired song with Flo Milli. And then join Flo on tour. The winner was Rhyan Besco. Turning him into a headline act. He Is now verified on Spotify, with a 2913% listener increase. And Slurpee earned big headlines. Plus, ours was the first branded song to organically get into Spotify’s biggest playlists.