Laugh Through It

In order to raise awareness and consideration for Audible’s comedy catalogue, we leveraged the insight that comedy is a source of light-hearted escapism and emotional relief during life's challenges, with 87% listening to change their mood. The TVC highlights Audible's unique role in everyday life through humour, empathy, and relatability. Its effectiveness was driven by the brilliant simplicity of the execution. No matter how bad things get, Audible comedy cuts through misfortune and is the essential destination for audio comedy.