Airtel 175 Replayed
Award: Shortlist
Shortlist / Digital / Use of Data / 2023
Award: Shortlist
Shortlist / Entertainment / Experiential
Kapil Dev’s 175 runs in the 1983 Cricket World Cup are regarded as one of the greatest feats in the sport. It's regarded as the beginning of India's intense passion for the game, however there is no pre-existing footage of the event for cricket fans to look back on. Airtel, India's telecom leader, used its technological capabilities to reconnect the fans with the game-changing match by recreating it in intricate detail.