Add The M

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Add The M

Have you ever wondered why men’s sports are just called sports, but women’s sports are called women’s sports? Rethink worked with YWCAs across Canada to add the missing M to men’s sports logos and start a conversation about gender equity in sport.


Awards


Yellow and Black D&AD Pencils

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Details

Credits


What did the judges have to say?

D&AD Jury

Wonderfully simple and subversive.

  • James Miller

  • Chief Strategy Officer

  • BBDO