The Sound Of Huel
Award: Shortlist
Shortlist / Branding / Sonic Branding / 2023
Molecular Sound created Huel's sonic identity, which went beyond a sonic logo to encompass a complete sonic world, including brand tracks, sonic cues, playlists, and more. The studio immersed itself in the brand and its landscape, resulting in an identity that reflects Huel's purpose to fuel people through organic textures and energetic electronic touches. The studio also incorporated sounds associated with the steps involved in preparing Huel to create familiarity and emotional connections among customers. The result is a flexible and engaging sonic identity that matches Huel's values, adding a new dimension to the brand.