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New York Times - Story Portrait

Award: Wood Pencil

Wood Pencil / Digital / User Participation / 2023

Independent Journalism for an Independent Life shows that what you read inspires who you are. The campaign tells the stories of the New York Times' subscribers celebrating the point where their lives collide with The Times. Droga5 created Story Portrait, a first-of-its-kind interactive experience that taps into subscribers’ reading history to paint a portrait of their independent lives. The idea was for each subscriber to make, own, and share something beautiful and unique that reflects who they are and how they think through the lens of The Times.

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