Muoto is a new industrial-scale moulding technology with the potential to challenge the world's plastic problem. Renewable and recyclable packaging made of wood fibre from Finnish forests can replace plastic packaging in an endless number of applications. Hasan & partners was asked to create a visual identity that represents the raw material that comes from coniferous trees and the novel technology that enables the three dimensional moulding of wood pulp. A simple approach with a robust, industrial scale felt like a natural starting point for reflecting the characteristics of these everyday bulk products.
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