Eager
Award: Graphite Pencil
Graphite Pencil / Branding / Micro Enterprise / Brand Refresh / 2023
Award: Shortlist
Shortlist / Writing for Design / Packaging
Eager is the go-to mixer brand for bartenders. But in a market overwhelmed by exaggerated claims, getting noticed is no small feat. So Ragged Edge did what no-one else dared to do – it told the truth and embraced the ordinary by building a perfectly normal brand for Eager's perfectly normal juice.
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