Flipper Taps

Red Dot Studio was tasked with the naming and brand creation of a new tap range. These five-in-one taps effortlessly flip between delivering hot, cold, filtered, sparkling, and boiling water. The name Flipper is a memorable articulation of the taps versatility. The identity features a hero ‘F’ icon that is used as a shorthand for the brand. The icon is the primary brand asset and is showcased in stationery, packaging, communications, and engraved hallmarks on products. The Flipper idea is highlighted and reinforced across brand world applications.