Red Dot Studio was tasked with the naming and brand creation of a new tap range. These five-in-one taps effortlessly flip between delivering hot, cold, filtered, sparkling, and boiling water. The name Flipper is a memorable articulation of the taps versatility. The identity features a hero ‘F’ icon that is used as a shorthand for the brand. The icon is the primary brand asset and is showcased in stationery, packaging, communications, and engraved hallmarks on products. The Flipper idea is highlighted and reinforced across brand world applications.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.