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Award: Wood Pencil

Wood Pencil / Digital / Search & Display / 2023

Award: Wood Pencil

Wood Pencil / Media / Direct

Flipvertising managed to resonate with ad-sceptical millennials and Gen Z. To launch the new Samsung Galaxy Z Flip4, CHEP used an innovative approach to flip the media targeting model on its head. The agency created a YouTube pre-roll that contained a free Flip4, then made it almost impossible to get served this elusive ad. The process of doing this had even Google’s own technologists scratching their heads. The best part? With every search, the audience changed their algorithm to show them endless unpaid, unsponsored Samsung content.

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