Saudi Design Festival Visual Identity

The visual identity for the Saudi Design Festival was redesigned based on the geometric shapes found in traditional Arabic calligraphy. Variable font technology was used to transform this typographic geometry into infinite possibilities. The logo consists of a typographic wordmark that is defined by four axes, each one allowing changes to the letterform's weight, width, height, and spacing. The visual identity is typographically rich, offering a wide range of possible layouts and applications.