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The Refugee Jatoba

Award: Graphite Pencil

Graphite Pencil / PR / Public Affairs / 2022

Award: Wood Pencil

Wood Pencil / Sound Design & Use of Music / Original Composition

Award: Wood Pencil

Wood Pencil / Experiential / Responsible Activations

Award: Shortlist

Shortlist / Direct / Integrated

The Amazon rainforest is losing the war against illegal deforestation. By using a loophole in the 1951 U.N. Refugee Convention, which defines a refugee as any living being that is persecuted and has their life put at risk in their home country, an asylum request was made for a Jatobá tree – an endangered tree species in the Amazon. The requests were sent to foreign ambassadors and printed across OOH advertisements next to over 100 embassies in Brazil.

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