The COLOURFORM Ruinart Second Skin packaging is the result of a three-year collaboration between paper innovator James Cropper, champagne house Maison Ruinart champagne and the team at luxury packaging experts Pusterla 1880. The partnership involved developing a disruptive packaging design that would envelop the Ruinart champagne bottle like a second skin. The 100% recyclable eco-designed casing perfectly married the emblematic silhouette of Ruinart’s signature bottles while preserving the integrity of the taste until the moment the champagne is enjoyed. This pioneering achievement is the fruit of a long-term collective commitment by the teams at COLOURFORM, the champagne house and its partners.
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