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Flags of Generosity

Award: Shortlist

Shortlist / PR / Reactive Response / 2022

Award: Shortlist

Shortlist / Direct / Health & Wellbeing

Award: Shortlist

Shortlist / PR / Single Market

After a year of lockdowns in Malaysia, thousands of low-income families started flying white flags outside their homes as a cry for help, signalling that they have run out of work, money and food. Cadbury responded by creating flags in its iconic shade of purple for those who wanted to help. Distributed in affluent neighbourhoods, people could put up a purple flag to indicate that they have excess food and supplies to give away. Donations were then collected from homes with purple flags and passed on to families flying white flags.

Credits

Lead

Client

Country

Advertising Agency

Associate Creative Director

Brand

  • Cadbury

Camera Operator

  • TasnemRain Aljoffery

Chief Creative Officer

  • Nicolas Courant

Creative Director

Executive Producer

  • Prinz Jones

Film Director

  • Chin Sim Neoh

Production Company

Senior Copywriter

Video Editor

  • Johnny Chuah

Brand Marketing Manager

  • Stacey Biagtan

Chief Client Officer

  • Giri Jadhav

Chief Executive Officer

  • Nizwani Shahar

Deputy Director of Brand Marketing

  • Nikhil Nicholas

Group Account Director

  • Nikki Khoo

Marketing Director

  • Arpan Sur

Marketing Manager

  • Rahul Mathur

Regional Business Director

  • Kanika Sood

Regional Vice President of Marketing

Senior Brand Manager

  • Selene Ong
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