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Coded: The Hidden Love of J.C. Leyendecker

Award: Graphite Pencil

Graphite Pencil / Entertainment / Non-Scripted Long Form / 2022

Coded: The Hidden Love of J.C. Leyendecker tells the story of legendary illustrator J.C. Leyendecker, a gay man whose early 20th century advertisements were coded with LGBTQ+ imagery that quietly acknowledged a community that was forced to live in the closet. The documentary explores Leyendecker's legacy as a grandfather of modern advertising, showing how today’s LGBTQ+ advertisements are built upon a foundation laid by his work.

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