InstaPour
Award: Shortlist
Shortlist / Digital / Mobile / 2022
Between the precise ingredients, perfect proportions and gadgets required, making the perfect cocktail isn't easy. BWS wanted to make cocktails accessible for all by creating Insta-Pour, turning any smartphone into a cocktail book and measuring tool. By holding the Insta-Pour Instagram story up to a jam jar, the user could match their pour to the animated markings on-screen. A simple click took users to the key ingredients on the BWS store to add to their basket. Every week a new cocktail was released, resulting in the largest catalogue of interactive cocktail recipes on social media.