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Beyond Generations: Gaming Against Loneliness

Award: Wood Pencil

Wood Pencil / Gaming / Health & Wellbeing / 2022

Award: Shortlist

Shortlist / Experiential / Community

Award: Shortlist

Shortlist / Entertainment / Non-Scripted Long Form

Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to another person. Beyond Generations: Gaming Against Loneliness is an initiative aimed at uniting families by using the power of gaming. The campaign features two documentaries following the real-life stories of two families who had lost touch, and a ReBoxing programme that encourages young gamers to gift old consoles to the elderly people in their lives through ReBoxing Kits, which could be downloaded online and printed at home.

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