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Action Audio

Award: Yellow Pencil

Yellow Pencil / Experiential / Use of Technology / 2022

Award: Yellow Pencil

Yellow Pencil / Entertainment / Audio

Award: Wood Pencil

Wood Pencil / Digital Design / Inclusive

Award: Shortlist

Shortlist / Digital Design / Use of Data

Action Audio is an innovative accessibility audio service for sports broadcasts. It allows people with blindness and low vision to experience the sports they love in real time alongside their sighted friends and family. After receiving global acclaim from the blind sports community since its pilot at the 2021 Australian Open finals, the service was launched in 2022 to cover all 58 centre court matches with an additional Google voice assistant feature to further improve accessibility.

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