Green Screen Shirt
Award: Shortlist
Shortlist / Digital / Physical & Digital / 2022
Award: Shortlist
Shortlist / Experiential / Use of AR
Harry Rosen is one of North America's largest luxury menswear retailers that specialises in business attire. When men started working from home, they no longer needed their suits and were struggling with what to wear during video calls. To help them during lockdown, Harry Rosen created the Green Screen Shirt using Pantone 354C. It is the same shade as a green screen, allowing wearers to change its pattern on video calls with the simple click of a button by using Zoom's built-in green screen functionality.