Wood Pencil / Packaging Design / Consumer / 2021
When shopping the French wine category, and faced with rows of châteaux labels, it can be hard to tell them apart. Denomination needed to find a way to represent the Loire in a way that stood out from the crowd, while still being respectful to its origins. Because the Loire is known as the playground of the French aristocracy, fine-penned illustrations of châteaux were replaced with playfully cropped images of the nobility. The brand name has a chalk-pen effect reminiscent of the way bottles are priced-up in France. Everything combines to present the range in a distinctly Gallic light.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.