HerShe
Award: Graphite Pencil
Graphite Pencil / Packaging Design / Limited Edition / 2021
Award: Graphite Pencil
Graphite Pencil / Branding / Tactical
Award: Wood Pencil
Wood Pencil / Art Direction / Integrated
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Campaigns
Her. She. Noticed? For the 2020 International Women's Day, Hershey’s didn’t make commemorative packages, it made an exhibition. The brand turned the real packaging into a canvas and invited artists to create something from scratch specifically for the Her and She wrappers. Within a few days, the limited edition was sold out. Hershey’s also opened its social networks to all women to participate, inviting illustrators, writers, singers, dancers and many more to share their work to be featured in the HerShe Gallery. In one week the brand received one billion total impressions and $300k in earned media.
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