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Nongfu Wangtian Chili Sauce

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Nongfu Wangtian Chili Sauce

Facing the fiercely competitive chili sauce market, ShenZhen BOB Design had to create something that would stand out and attract trial purchases. After a lot of data research and analysis, the studio designed packaging that let consumers feel as if they were picking the peppers themselves.


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  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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