• D&AD Awards 2021
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Money Makes Money

Award: Wood Pencil

Wood Pencil / Radio & Audio / Tactical / 2021

Award: Wood Pencil

Wood Pencil / Impact / Advertising / Nonprofits

It’s common knowledge all around the world that money makes money. The rich are getting richer by investing in each other's ventures, while they ignore smaller, poor entrepreneurs. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich. DUDE created and produced an original song and music video collaborating with amazing local talent. Thanks to a successful global awareness campaign, it raised enough money to create an entrepreneur school for more than 200 families.

What did the judges have to say?

"Money Makes Money was just so fun, cheeky and creative. I think what stood out for me was community participation. It was not the typical top-down help, the community members were the heroes in their own story."

Damilola Marcus, Co-Founder, Art Director, Dá Design Studio

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