Alexa's Burnout
Alexa's Burnout
How to cook? How to homeschool? How to work out at home? Lockdown brought many questions. But many people forgot the most important of all: how am I feeling? This led to a rise in burnout syndrome affecting one in three employed Brazilians. To raise awareness around this hard-to-spot matter, Africa used a seemingly unbreakable home worker: Amazon's Alexa. For one day, the most frequent requests and questions made by users were answered inappropriately, so people could relate to burnout symptoms.
D&AD pencils
Details
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Credits
- Client
- Brazilian Association of Psychiatric
- Antonio Geraldo
- Brazilian Association of Psychiatry
What did the judges have to say?

