Ariel #ShareTheLoad Long Term

Ariel #ShareTheLoad Long Term

Since 2015, Ariel has been leading the conversation around gender inequality in India. #ShareTheLoad redefined the idea of purpose-led performance in a category dominated by functional promises. It took deep-rooted patriarchy head on with a question – “Is laundry only a woman’s job?” Ariel #ShareTheLoad is not just a long-term marketing campaign, but a movement for social change.

D&AD pencils

Details

Categories
- Impact
Countries
- India
Year
- 2021

Credits

Client
- Procter and Gamble India
- Procter & Gamble Hygiene and Health care Limited
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What did the judges have to say?

D&AD Jury

Share The Load is pretty much a campaign that will go down in history as marketing for social change done right and consistently. I was truly honoured to have had the opportunity to consider this campaign for a D&AD Sustained Solution recognition.

Damilola Marcus
Co-Founder, Art Director
Dá Design Studio

Share The Load is pretty much a campaign that will go down in history as marketing for social change done right and consistently. I was truly honoured to have had the opportunity to consider this campaign for a D&AD Sustained Solution recognition.

Damilola Marcus
Co-Founder, Art Director
Dá Design Studio

Share The Load is pretty much a campaign that will go down in history as marketing for social change done right and consistently. I was truly honoured to have had the opportunity to consider this campaign for a D&AD Sustained Solution recognition.

Damilola Marcus
Co-Founder, Art Director
Dá Design Studio

More winners

Ariel #ShareTheLoad Long Term

Ariel #ShareTheLoad Long Term

D&AD pencils

Details

Credits

D&AD Jury

Impact