Max – A Purebred Ultra Condensed Typeface
Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2021
Award: Shortlist
Shortlist / Book Design / Culture, Art & Design Books
Max is a custom purebred ultra condensed typeface created for the déjà pet food company – a zero waste pet food made for the love of pets and the planet. Purposeful, playful and full of character, it was built to embody the déjà message and its optimistic, activist tone. The Max Type Specimen broadsheet was created to showcase the impact the typeface has at scale and as a means to truly enjoy its unique quirks and characteristics.
