I Am
I Am
In Brazil, transgender people have a very hard time getting their names changed on their documents. Changing your registered name is expensive and has a lot of red tape and prejudice involved. At Starbucks, anyone who orders a drink has their name written on the cup without question. To truly help them, VMLY&R Brasil transformed the store into a notary office to legally change names free of charge and with the full support they deserve.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Claudia Malaguerra
- Sandra Collier
- Starbucks Brasil
