QR Whopper
Award: Shortlist
Shortlist / Film / Interactive / 2021
QR Whopper transformed regular TV spots into mobile interactive games using only classic QR code technology. It wasn't easy to catch the code, but it was totally worth it: because the ones who succeeded got a free Whopper. Four different games were created and more than 60,000 free Whoppers were delivered. In the week of the campaign, Google searches for Whopper increased more than 2,300%.