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47 Internship

Award: Yellow Pencil

Yellow Pencil / Branding / Motion / 2021

Covid-19 travel restrictions made it more difficult than usual for small-town university students in Japan to attend the jobseeker seminars that Japan’s top companies organise every year in the country’s major cities. Dentsu Tokyo decided to develop an online platform to help level the playing field between students in rural and urban areas. The result was 47 INTERNSHIP, an online internship program with multiple corporate participants that required one student from each of Japan’s 47 prefectures to be hired.

What did the judges have to say?

"Showing that motion can be simple and nuanced, it’s all about the quality of the idea."

Hsu-Ying Fullick, Executive Creative Director, Landor & Fitch

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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