Logos, Your Way

Burger King's new logo had to be universally craveable: from delivery apps to kiosks and digital menu boards to the future. Jones Knowles Ritchie did it Your Way with three distinct approaches. The main logo sandwiches Burger King between two buns, using a custom, juicy typeface. A new favicon creates flavour from the mashup of B and K. And a custom word mark is used for horizontal executions. The total rebrand garnered 1.1b impressions in five days, had 98% positive sentiment and increased visitation intent by 39%.