• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Product Design / Prototypes / 2021

Award: Future Impact Pencil

Future Impact Pencil / Future Impact / Design

For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the World’s First Music Powered Airway Clearance Vest Prototype for CF, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.


What did the judges have to say?

"I found this work to be a thoughtful and transformative piece of design, enabling users to experience an otherwise essential medical procedure, turning what is often a negative experience into a positive and fun one."

Mehrnoosh Khadivi, Founder & Creative Director, CRAFTWORK STUDIO

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again