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The Gun Violence History Book

Award: Black Pencil

Black Pencil / Book Design / Limited Edition & Fine Binding Books / 2020

Award: Yellow Pencil

Yellow Pencil / Art Direction / Art Direction for Direct

Award: Yellow Pencil

Yellow Pencil / Branding / Brand Expression in Print

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Ambient

Award: Wood Pencil

Wood Pencil / Book Design / Specialist Books

For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law. FCB Chicago needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole. There has been so much gun violence in America that if it was all captured in a book, it would probably stop a bullet. Introducing The Gun Violence History Book.

  • The Gun Violence History Book
  • The Gun Violence History Book
  • The Gun Violence History Book
  • The Gun Violence History Book

What did the judges have to say?

It’s literally called the 'Book that Stopped a Bullet' and even though the content was very strong on that title there was definitely something about the physicality of it. It couldn’t have been anything other than a book and that made it quite outstanding in its category.

Donna Payne, Creative Director, Faber & Faber

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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