For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law. FCB Chicago needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole. There has been so much gun violence in America that if it was all captured in a book, it would probably stop a bullet. Introducing The Gun Violence History Book.
What did the judges have to say?
It’s literally called the 'Book that Stopped a Bullet' and even though the content was very strong on that title there was definitely something about the physicality of it. It couldn’t have been anything other than a book and that made it quite outstanding in its category.Donna Payne, Creative Director, Faber & Faber
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