The Long Fight / Gender Gap
Graphite Pencil / Film Advertising / TV Commercials 21-40 seconds / 2020
Graphite Pencil / Art Direction / Art Direction for Film Advertising
Wood Pencil / Film Advertising / Tactical Film Advertising
The New York Times has a history of providing unparalleled coverage on gender in sports. When 2019 saw female athletes fighting a public battle for equality, it used the US Open as a backdrop to demonstrate how its journalism has been there at every step. This film takes 50 years of archival headlines and shows how hard women had to fight to level the playing field. As the rally unfolds, each word brings viewers through the years. The sound design mimics the setbacks and breakthroughs, bringing you to the headlines of the present day. Online, readers got a deeper look into the featured article.
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