Budweiser Reserve Copper Lager

Honoring the 85th anniversary of Prohibition’s Repeal, Budweiser challenged us to create a design for a new beer, Budweiser Reserve Copper Lager – a labor of love between 2 iconic American brands in Budweiser and Jim Beam. After a vast exploration, we landed on a design that boldly departed from the traditional “Bud Red” coloring, swapped in 1920’s design cues of white, black & copper, along with rich metallic copper flourishes + bespoke tinted caps and infused the iconic Jim Beam assets throughout the design to ensure this would be the premier beer choice for Fall 2018.