Shitty Paper - Made From Hate
Award: Wood Pencil
Wood Pencil / Media / Use of Events and Stunts / 2019
During the German federal election, toilet paper producer Goldeimer publicly called out for help to collect the hate propaganda spread by right-wing populists. After several collection events in cities all over Germany, this hate was shredded and recycled to become toilet paper, which was sold out immediately. The profits from “Shitty Paper – Made from hate” were donated to CURA, an organization that helps victims of right-wing violence in Germany. Starting with 0 €, a media value of over 1.6 million euros was generated. In just four months, the project reached over 10 million people.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.