Eco Parking

Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, devised an initiative to raise awareness and turn this terrible situation around. At a beach parking lot, located in the tourist destination of Sanxenxo (Spain), we installed a special device where parking time was paid for by recycling plastic containers. This activation in a public space got users to actively engage with the brand through a dynamic based on care, respect and raising awareness about the seriousness of the situation and the urgent need to provide solutions.