• Loading…

Boys Don't Cry

Award: Wood Pencil

Wood Pencil / Editing / Branded Content & Entertainment / 2019

White Ribbon is the world’s largest movement of men working to promote a heathier vision of masculinity. On Canada’s National Anti-Bullying Day, we launched a film that ponders what boys are allowed to feel. We had a zero-dollar media budge iit ended up as a feature story on every national network in Canada. Sports teams like the Toronto Maple Leafs shared it with millions. The mayors of Toronto, Ottawa and Calgary shared the film on social. Monica Lewinsky, supported in the US. The film is being used as a teaching tool in schools across Canada.

  • Boys Don't Cry

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again