No Need to Fly – Around the World in Germany

72% of Germans fly abroad for their holidays. How do we make them consider traveling within Germany using German Rail? A side-by-side comparison: One side shows a foreign travel destination; the other a look-alike destination in Germany for just 19€. How do we give this idea relevance & attention on Facebook? With data and technology. First an algorithm found look-alike pictures. Then automated video-ads showed each person the real time flight price from their location to a travel destination they are interested in. Compared to the cheap fare of the look-alike travel destination in Germany.