UNICEF | Give a Minute

Every 5 minutes, around the world, a child dies at the hands of violence. For UNICEF Australia, time was not on their side. Donations declined while supporters stopped paying attention to traditional campaigns. They needed a way to drive donations, fast. Creating the revolutionary new giving movement ‘Give a Minute’ we invited Australians to find out the value of their time and donate that value directly to UNICEF - proving everyone can contribute meaningfully no matter their situation. In 2 weeks we achieved 20% of UNICEF’s donations target, reversing the clock for children suffering.