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Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Fiction Film up to 5 mins / 2019

We don't always like changes, especially if it's something we're already used to and love. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome, as long as what's most important remains. The hilarious film eased users into the drastic updates with add-on AI functions of K PLUS, the mobile banking app from KBank. The film received 10 million views in 1 day, with 3 million new app downloads immediately after launch.

  • Face/Off
  • Face/Off

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