Hold the World
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / Immersive / 2019
Hold The World set out to give users something most can only dream of - a private audience with the UK’s most trusted figure Sir David Attenborough. It placed users in secret rooms inside London's Natural History Museum & gave them powers they don’t have in real life by enabling them to pick up & examine priceless artefacts – before the objects came to life. The project combined several cutting-edge technologies for the first time: high res digital scans; advanced game design & interactions; creature animation & a 3D hologram of Sir David. Users could now get up close & personal with a legend.
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