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Every One the Same, Every One Different

Award: Wood Pencil

Wood Pencil / Packaging Design / Innovative Packaging Design / 2018

This campaign uses every trick available in HP's Smartstream software to create thousands of unique images, which were them applied to Smirnoff bottles. Smirnoff 21 features countless combinations of 21 characters, outfits, colours and patterns to celebrate diversity.

  • Every One the Same, Every One Different
  • Every One the Same, Every One Different
  • Every One the Same, Every One Different
  • Every One the Same, Every One Different

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