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Prescribed to Death
Award: Wood Pencil
Wood Pencil / Media / Use of Events / 2018
In 2015, 22,000 Americans died from a prescription overdose. And most Americans think the opioid epidemic is a problem only for addicts. Prescribed to Death is a memorial that humanises the devastation caused: using precision machine crafting, 22,000 faces of real-life fatalities were carved onto pills. The memorial is driving awareness through a nationwide tour, with many adding 'Warn Me' labels to insurance cards, demanding accountability from opioid prescribers.
Credits
Advertising Agency
Production Company
- m ss ng p eces
- m ss ng p eces NYC
Chief Creative Officer
- Andrés Ordóñez
Creative Director
- Cinzia Crociani
- Amy Ditchman
- Meg Farquhar
- Alejandro Juli
- Michael Shirley
Designer
- Jaehyuk Choi
- Erin Knott
- Ramiro Silva
Digital Copywriter
- Lucy Butka
Junior Art Director
- Allie Salzman
Junior Copywriter
- Angela Williams
Lead Designer
- Hung Vinh
Senior Art Director
- Dane Canada
Senior Copywriter
- Brynna Aylward
Colour Grading
Editing
- Flare Chicago
Account Executive
- Myreete Wolford
Chief Strategy & Creativity Officer
- Karen Strauss
Digital Strategist
- Tristen Sechi
Director of Paid Media
- Rachel Winer
Partner
- Karen Strauss
PR Manager
- Bridget Ballek
PR Senior Director
- Kathy Lane
PR Senior Manager
- Maureen Vogel
Senior Account Executive
- Patty Bloom
- Emily Del Morone
Senior Media Specialist
- Chad Parks
Social Media Specialist
- Christian Powills
Strategic & Creative Planner
- Kelly Kenny
Vice President
- Chad Parks
Vice President, Communications & Advocacy
- Kelly Nantel
Media Agency
- PHD Chicago
PR Agency
- Energy BBDO
- Ketchum NYC
Client
- National Safety Council
- Kathy Lane
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