• Loading…

Magenta Unleashed

Award: Wood Pencil

Wood Pencil / Media / Use of Mobile / 2018

Deutsche Telekom wanted to get into the most intimate media space of the millennial: their phone. To convince them to download the brand's app, it painted everything magenta – from landmarks to benches to OOH. On viewing, the chroma-key technology in the Lenz app would reveal unique Gorillaz content.

  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again