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Magenta Unleashed

Award: Wood Pencil

Wood Pencil / Media / Use of Mobile / 2018

Deutsche Telekom wanted to get into the most intimate media space of the millennial: their phone. To convince them to download the brand's app, it painted everything magenta – from landmarks to benches to OOH. On viewing, the chroma-key technology in the Lenz app would reveal unique Gorillaz content.

  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed
  • Magenta Unleashed

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