Laforet Grand Bazar 2017 Summer
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics / 2018
Laforet Grand Bazar is an iconic department store in Harajuku, Tokyo. To generate anticipation for the summer sale, a campaign was created around the idea of 'impatient typos', a way of piggybacking onto the feverish excitement of its youthful target audience.
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