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Making the List

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2018

Each Christmas, LEGO has to fight off that year's toy fads in order to remain at the top of children’s wishlists. This campaign features LEGO versions built of any toy, reminding gift givers that with the power of imagination LEGO can be any toy a child wishes for.

  • Making the List
  • Making the List
  • Making the List
  • Making the List
  • Making the List
  • Making the List

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